Groupe BPCE’s corporate signature revealed
As part of its new 2014-2017 strategic plan, Groupe BPCE is stepping up its development and has added a new signature to its logo.
Echoing its new 2014-2017 strategic plan, “Growing differently”, Groupe BPCE has adopted a brand signature that states what it is, what it does and how it does it.
Cooperative bankers and insurers, differently
The signature reflects the cooperative status of Groupe BPCE, its DNA, and expresses how Groupe BPCE, thanks to its different companies - Banque Populaire, Caisse d’Epargne, Natixis, Crédit Foncier, Banque Palatine, CASDEN Banque Populaire, Crédit Coopératif - wants to carry out its business as banker and insurer. Differently. Because the behaviors of its clients, its economic environment, the regulatory requirements have changed. Differently, because Groupe BPCE is a decentralized and multi-brand cooperative banking group, unlike other financial players and it has unique strengths to achieve these transformations.