Natixis supports the Orchestre de Paris on tour in Asia
As part of its corporate sponsorship initiative “Patrimoines d’hier, Trésors d’avenir”, Natixis support the Orchestre de Paris in a new project. The bank is now sponsoring the orchestra’s concert tour of Asia from 18 November to 3 December 2011. The tour will be an opportunity for classical music-lovers in Japan, South Korea and China to discover great works by French composers and musicians.
Introducing Asian audiences to great works by French composers
The Orchestre de Paris is making appearances in the cities that are most important for classical music in China, Japan and South Korea.
This year, Natixis is providing support for two concerts at Suntory Hall in Tokyo and the National Centre for the Performing Arts in Beijing. The programme will include primarily works by French composers Berlioz, Messiaen and Ravel. Approximately 2,000 people are expected to attend each concert.
By supporting this tour across Asia, Natixis demonstrates its faith in the Orchestre de Paris and its virtues.
Positive feedback on a fruitful collaboration
Ever since their first collaborative efforts in 2007, Natixis and the Orchestre de Paris have shared a common goal: to perform works by French and international composers for as wide of an audience as possible, not just classical music aficionados.
In 2007, the Orchestre de Paris was actively seeking a financial partner in order to offer free listening access on its website to musical masterpieces, such as the last two Paris concerts given by Mstislav Rostropovitch, the greatest cellist of the 20th century. When approached, Natixis was immediately interested in this project, which fit perfectly with its “Patrimoines d’hier, Trésors d’avenir” sponsorship initiative. It made archived works that are part of France’s national cultural heritage available to the general public.
When Natixis was once again approached in 2010, it enthusiastically repeated the experience, this time in video format, by making available online for free the complete collection of Gustav Mahler’s symphonies recorded at salle Pleyel in Paris, directed by Christoph Eschenbach.