Natixis unveils new ad campaign
In line with its international growth plan, Natixis is launching an international ad campaign. Sponsor of a new program on CNN International, Natixis will also appear in the Financial Times.
Increased visibility for a global financial player
This ad campaign is in line with Natixis’ New Frontier plan. The purpose is to support its business development and increase visibility in Asia, Europe and the Americas.
By sponsoring CNN International’s Future Finance program, Natixis affirms itself as an active participant in tomorrow’s finance. The sponsorship entails a strong presence of Natixis on the CNN International website via the Future Finance page.
Natixis will also appear in the Financial Times, a famous financial daily, and in its website www.ft.com starting in June.
The campaign’s message is “Because your best interests come first, get the right financial solution”. Natixis’ approach to clients is based on strategic dialog and on building long-lasting trusting relationships.
Better understanding the finance of today and tomorrow
Natixis is the only sponsor of Future Finance, a TV weekly program on CNN International. The program looks into post-crisis financial trends and solutions.
Watch Future Finance on CNN International, every Tuesday in “World Business Today” from 3:00 p.m. to 4:00 p.m.* and in “Quest means business” from 10:00 p.m. to 11:00 p.m.*
Future Finance is a series of 3- to 5-minute films. Every month, a summary of the programs is presented in a special program.
First airing of Future Finance : June 3, 2014
* Paris time
In France, CNN International is available on the following channels: