Natixis supports the Orchestre de Paris’ tour in China
Natixis has been supporting the Orchestre de Paris since 2007. This year, Natixis is supporting the Orchestre de Paris’ Chinese tour – from October 31 to November 7, 2014 – during which Chinese people will discover works from the French musical heritage.
© Mirco-Magliocca
Make French culture known to Chinese public audiences
Ever since their first collaborative efforts in 2007, Natixis and the Orchestre de Paris have shared a common goal: to perform works by French and international composers for as wide of an audience as possible, not just classical music aficionados.
2014 marks the 50th anniversary of Sino-French diplomatic relations. The Orchestre de Paris' tour in China from October 31 to November 3, 2014, is fully in keeping with the increasing cultural exchanges between the two countries, at the highest level of their respective artistic productions.
Natixis is supporting the Orchestre de Paris for its Chinese tour, in which it will give a series of concerts in Shanghai and at the prestigious Beijing Music Festival in Beijing.
Natixis is the sponsor of the concert of October 31, 2014 at the Beijing Poly Theatre. Directed by Paavo Järvi, the Orchestre de Paris will perform an outstanding program including works by Richard Strauss. Famous soloist Nicholas Angelich will accompany the Orchestre de Paris on the piano. Close to 1,500 spectators are expected.
By sponsoring this tour in Asia, Natixis reiterates its faith in the Orchestre de Paris and in the qualities of this formation.
Flashback on a successful and long-term collaboration
In 2007, the Orchestre de Paris was actively seeking a financial partner in order to offer free listening access on its website to musical masterpieces, such as the last two Paris concerts given by Mstislav Rostropovitch, the greatest cellist of the 20th century. When approached, Natixis was immediately interested in this project, which fit perfectly with its "Yesterday's Heritage, Tomorrow's Treasures" sponsorship initiative. It made archived works that are part of France's national cultural heritage available to the general public.
In 2010, Natixis enthusiastically repeated the experience, this time in video format, by making available online for free the complete collection of Gustav Mahler's symphonies recorded at salle Pleyel in Paris, directed by Christoph Eschenbach.
Since then, Natixis has been continuing every year with its support by financing the recording of concerts performed in Paris and their free web broadcast, and by supporting the orchestra in its tours across Asia.
