Bringing people together through music sponsorships
For a second straight year, Natixis Global Asset Management (NGAM) proudly sponsored the Newport Jazz Festival, which was held August 3-5 in Newport, Rhode Island.
Later this summer, the firm also will be sponsoring the Berklee School of Music’s Summer in the City series and Beantown Jazz Festival.
These iconic events are symbolic of NGAM’s corporate sponsorship program, which focuses on music as a force to connect cultures, unite communities and enhance the lives of individuals.
A major Jazz Event
In sponsoring the Newport Jazz Festival, one of the premier jazz festivals in the world, the firm aims to unite a global audience in appreciation of the world’s premier celebration of Jazz as an art form.
First held in 1954, the Newport Jazz Festival once again showcased an impressive “who’s who” of jazz stars, led by guitarist Pat Metheny, and the soulful blues of the Tedeschi Trucks Band.
With three stages of music, the festival began Friday, August 3 at the International Tennis Hall of Fame. All totaled, nearly 16,000 jazz enthusiasts enjoyed more than 35 performances throughout the weekend.
John Hailer, President and Chief Executive Officer for Natixis Global Asset Management – The Americas and Asia, was thrilled the firm was able to serve as the event’s presenting sponsor. As part of the sponsorship, NGAM offered a $5,000 scholarship to a promising local high school musician, which is one of the great ways to assist aspiring young musicians, says Hailer. “It’s a great way to get kids engaged and let them know they can go to a place like the Newport Jazz Festival and be on one of the biggest stages in the world for this kind of music,” he said.
A commitment to widening music’s audience
Working with the Boston-based Berklee College of Music, NGAM also is focused on strengthening the global community by bringing together people from all walks of life through the shared experience of live music. Berklee, whose students represent more than 80 countries, hosts more than 80 performance events around the Boston area during its Summer in the City program. In addition, the school’s annual September Beantown Jazz Festival was attended by a record 70,000 last year.