2013 C.A.M.P.U.S. Awards- Culture in tune with solidarity

Thanks to the Roots’n’Culture student charity and the support of Natixis, the Au Son de la Solidarité Grenoble festivals attracted over 4,500 people and collected 4.3 tons of food donated to the local food bank.

Roots’n’Culture, winner of the 2013 C.A.M.P.U.S. Awards

At the second edition of the C.A.M.P.U.S. Awards on February 5, 2013, the Roots’n’Culture student charity from Grenoble École de Management was rewarded for the second consecutive year.

Created 11 years ago and run by a handful of students, Roots’n’Culture could once again organize three major festivals for the benefit of the Isère department food bank.

 C.A.M.P.U.S. Awards 2013 : Roots & culture

A cultural and humanitarian organization

The project called Au Son de la Solidarité was devised and created to facilitate access to culture while at the same time raising the public’s awareness of social problems such as malnutrition and poverty.

What is it exactly? The idea is to pay part of the entry fee to the festival with nonperishable food. Combining culture with humanitarian action is the challenge that these young people set for themselves. This year, the goal was to attract more spectators and therefore to obtain more food with a rich and diverse program and a bigger venue for the event.

C.A.M.P.U.S. Awards : Roots & culture 2

Challenge met: 4,500 spectators and 4.3 tons of food collected

The project consisted in three events. First, a winter festival from February 14 to 16, 2013, “3 soirs, 3 salles, 3 styles” [3 nights, 3 stages, 3 styles]. Many artists from the jazz, hip hop, reggae dub, Dubstep and electro-swing scenes thrilled the public and performed for a full house every evening, in a most festive atmosphere.

Second, was the day dedicated to “P’tits Roots” [Little Roots]. On Saturday, April 13, sixty children from the local branch of the charity Secours Populaire attended a South American music concert, followed by an introduction to music instruments. Also during that day, there was a forum in downtown Grenoble, where 12 charities presented their actions to a great number of visitors.

The last event of the project was the Festival IN on April 12 and 13. The reactivity of the Roots’n’Culture team turned a day with a few snags and adverse weather conditions into a big success. 3,500 people enjoyed the artists’ performance in a warm atmosphere in the spirit of solidarity.

This original way of collecting goods helped collect 4.3 tons of nonperishable food for the Isère food bank, a faithful partner of this project.

Natixis paid tribute to the initiative and the commitment of the Roots’n’Culture team. They are proud of their project said Mona Lebied, one of the charity’s members: “The success of the festival meant a lot to us as we were deeply involved in the project for one year. Considering we are not professionals in this area, we are proud of this very positive outcome”.

C.A.M.P.U.S. Awards: The Natixis call for student projects

Initiated by the bank in 2011, the C.A.M.P.U.S. Awards reward student initiatives. Beyond performance and competition, Natixis supports socio-cultural and socio-sports projects and values such as team spirit, solidarity, equal opportunity and altruism.